Tesla CEO Elon Musk has been given the title of “Technoking of Tesla”, according to a recent US Securities and Exchange Commission filing.
Similarly, Zack Kirkhorn, the company’s CFO, has been appointed the “Master of Coin”.
The relevant filing reads, “effective as of March 15, 2021, the titles of Elon Musk and Zach Kirkhorn have changed to Technoking of Tesla and Master of Coin, respectively”.
Both men will retain their prior positions as CEO and CFO.
It is not clear what prompted the new titles, but Mr Musk is known to embrace his sillier side. He has drawn attention for his embracing of cryptocurrency “dogecoin”, which in recent days he has posted puns celebrating.
In 2018, after facing a $20 million fine by the US regulator, Mr Musk told an interviewer “I do not respect the SEC”.
Tesla shares are popular with retail investors and are amongst Wall Street’s most volatile stocks.
Last Tuesday, BusinessNow.mt reported that Tesla shares had lost a third of their value for the third time in a year. By the end of the day, they had jumped more than 20 per cent to regain some of this loss.
In a controversial move in February, Tesla announced it had invested $1.5 billion (€1.25 billion) in Bitcoin, despite conceding the risk of such an investment.
The company is known of its standards of ethical, fair trade and cruelty free products
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