World Cup viewership hit the 200,000 mark during the quarterfinals, with the nail-biting England v France match alone keeping 135,000 people on the edge of their seats.
Melita Limited has created an in-house system to measure audiences, which extrapolates various data sources to calculate the number of viewers, and households watching together.
The numbers could well be higher since most popular sports games are often watched in bars or bigger groups.
The tournament now enters a critical phase and Maltese audiences will no doubt tune in today as defending champions France take on Morocco ahead of Sunday’s World Cup final.
Some 120,000 people tuned in to watch the last Morocco match, which saw Cristiano Ronaldo’s Portugal packing their bags to return home.
Mireille Muscat, head of marketing at Melita, said: “Local viewers have been very excited about the World Cup as the tournament has thrown up a few surprises with some unexpected countries taking centre stage. We are expecting interest to intensify as we approach the final.”
Featured Image:
FIFA
'People think we’re messing them about when days pass and they still don’t have their licence plates in hand'
iMovo’s Hadrian J Sammut connects recent market disruptions and the adoption of digital solutions to counter such disruption
The Al Lusail can accommodate up to 36 guests in 18 cabins