The crown Netflix

Netflix and its streaming platform competitors were triumphant at this year’s iteration of the Emmy awards, taking major awards in drama, comedy and limited series categories.

The wins reflect an overwhelming shift in media and entertainment habits, as consumers continue to move away from watching live television, instead embracing the variety of choice and binge-ability of online streaming services like Netflix, Amazon Prime Video and Apple TV+.

‘The Crown’ was undoubtedly the standout performer on the night, winning a number of prizes, including as best drama, making it the first Netflix produced series to win that award.

The streaming service won 44 Emmys altogether at the ceremony, far exceeding the 19 received by HBO and its streaming platform HBO Max.

Apple TV+, which is less than two years old, also had a strong night, winning the Emmy for best comedy, as ‘Ted Lasso’ struck a chord with voters.

The unprecedented successes of streaming video entertainment content at this year’s event come as people have been forced by the pandemic to spend increasing time indoors, many people turned from live cable television, embracing streaming content.

The successes of the companies – both critically and commercially – is likely to further accentuate the dominance of the format, as enormous subscriber growth allows the services to invest more in their own original content.

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