Tesco Christmas Ad

Tesco’s normally much-anticipated Christmas ad has been met with a strong response over its featuring of Santa Claus with a COVID vaccine passport, as well as other 2021-specific features, such as stock shortages, the return of office parties as well as international travel.

The mega supermarket chain’s festive ad has prompted, however, over 1,500 complains so far, making it the most complained-about advert of the year in the UK.

Entitled ‘This Christmas, Nothing’s Stopping Us,’ to the tune of Queen’s Don’t Stop Us Now, depicts members of the public determined to enjoy Christmas as they once knew it, such as gatherings with family, friends and colleagues, and a return to in-person shopping after sweeping lockdown restrictions in the country last year prevented celebrations.

One particular scene which has provoked complaints shows a TV reporter with ‘breaking news’, telling her audience that “Santa could be quarantined”. It then shifts to Santa at a check-in desk at the airport, displaying his COVID pass, proving he has been fully vaccinated.

Complaints by viewers to the UK advertising regulator say the scene is coercive and encourages medical discrimination.

Complaints on social media reached fever-pitch by those who oppose the COVID vaccine and argued that the 90-second ad encourages vaccine discrimination.

It premiered on Saturday and was produced by BBH, a London-based ad agency that described the ad as a “rallying cry to show we’re made of harder stuff this year”.

Related

BOV - VOPS

Going beyond the basics: How BOV is investing in the future well-being of its people

February 9, 2024
by BN Writer

One year post its Voluntary Occupational Pension Scheme launch, BOV remains committed to being an employer of choice

‘Revolutionary’ Apple Macintosh turns 40

January 24, 2024
by Robert Fenech

The Macintosh introduced wider society to digital life for the first time

2024 Oscar nominations: Oppenheimer dominates with 13 mentions

January 23, 2024
by Anthea Cachia

Napoleon, filmed in Malta, has recieved nominations for Best Visual Effects