metaverse party

You’re more likely to hear about the EU’s metaverse launch party flop than that it was even taking place. The EU Commission’s foreign aid department spent €387,000 to build the platform, with the intent of informing the public (particularly 18-35-year-olds) of its Global Gateway Investment plan.

One attendant was a Devex journalist who, after speaking with the handful of attendants there, ended up being the last person standing.

The Global Gateway is a €300 billion initiative to build new infrastructure in developing countries by giving grants with the goal of reducing poverty, partly as a response to China’s Belt and Road initiative.

The EU’s metaverse ’24-hour beach party’ with a tropical island setting failed to draw crowds. A spokesperson for the European Commission did inform Euronews Next that according to their statistics, around 300 people connected to the gala which took place between 9 and 10pm, while over 5,000 people checked in throughout the day, and claims that the platform even performs better than their static traditional websites.

Whether the metaverse will play a big part in the EU’s future communication efforts is yet to be seen, but hopefully, it will be worth the price-tag that comes with it.

Related

Ryanair

Ryanair flights to and from Paris Beauvais and Malta cancelled over French ATC strike

June 6, 2024
by Anthea Cachia

An airline spokesperson said that there is ‘no excuse for EU passengers to bear the burden of national ATC strikes’

UK airports ease 100ml liquid rule but major hubs still unprepared

June 5, 2024
by Anthea Cachia

Originally, the new rule was meant to come into force in 2022

Donald Trump found guilty of paying hush-money to adult film star Stormy Daniels

May 31, 2024
by Robert Fenech

The case saw the first criminal trial against a US President