COKE paper

Coca-Cola is due to test a paper bottle as part of its longer-term drive to eliminate plastic from its packaging altogether. 

The paper prototype is made by Danish company Paboco, or the “Paper Bottle Company”, and will be made from an extra-strong paper shell that will still contain a thin plastic liner. 

Coca-Cola has been vocal about their economic commitments, pushing for a world “where each and every piece of packaging produced and sold is also collected and recycled after use”. 

It has said that to do so will “take continuing investment in innovation, exploration of different technologies and, crucially, partnership and collaboration”.

Coca-Cola revealed its first paper bottle prototype in October and at the time it conceded that “a lot of work still must be done to achieve [its] vision”.

However, whilst the development of the company’s paper bottle is expected to take some time, it is not resting on its laurels. On Tuesday it announced it was introducing a new bottle in the United States made from 100 per cent recycled materials. 

Featured Image:

Coca-Cola

Related

Jacinda Ardern Facebook

New Zealand PM Jacinda Ardern’s resignation announcement sends shockwaves around world

January 19, 2023
by Arnas Lasys

The Prime Minster faced a number of fierce challenges during her five-and-a-half year tenure

Tesla slashes slashes prices by up to 20% as competition picks up

January 16, 2023
by Arnas Lasys

Customers who bought their Telsa vehicle right before the price cut are demanding compensation

Rated as the world’s best restaurant, Noma is shutting down

January 10, 2023
by Arnas Lasys

The chef-owner will focus on Noma Projects, a lab which will develop products for its e-commerce website