Zara is facing countless calls by customers to boycott the major retail fashion brand after it ran an advertising campaign which many say too closely resembled images from the tragic Israel-Gaza war.

It is not the first major fashion retailer to face backlash over what some people deem to be highly insensitive advertising campaigns. Last month, M&S apologised after it posted a photo on Instagram of Christmas party hats in the colours of the Palestinian flag on fire.

In Zara’s case, it faced harsh criticism and calls for a boycott after it ran a series of images showing a model holding a mannequin wrapped in white plastic. The images from the same campaign features a background of cracked stones, damaged statues and broken plasterboard.

Image by Zara

Critics say the images resemble photos that emerged from Gaza following Israel’s bombing of the region in retaliation for the 7th October attack by Hamas. Since the attack by Hamas, Israel has carried out a relentless campaign from the ground, air and sea, and is itself facing backlash for limiting the amount of humanitarian aid and supplies getting into Gaza and its civilians.

According to the BBC, the ad campaign was agreed upon in July and shot in September, before the war began. And, photos deemed the most offensive have been pulled off Zara’s socials, however other images from the same campaign remain.



Ryanair flights to and from Paris Beauvais and Malta cancelled over French ATC strike

June 6, 2024
by Anthea Cachia

An airline spokesperson said that there is ‘no excuse for EU passengers to bear the burden of national ATC strikes’

UK airports ease 100ml liquid rule but major hubs still unprepared

June 5, 2024
by Anthea Cachia

Originally, the new rule was meant to come into force in 2022

Donald Trump found guilty of paying hush-money to adult film star Stormy Daniels

May 31, 2024
by Robert Fenech

The case saw the first criminal trial against a US President